Wednesday 11 June 2014, the official city guide, has today launched its own London Top 10 Attractions, with an innovative film that uses footage from an Unmanned Aerial Vehicle (UAV). The short film showcases the city’s top ten most popular attractions*, giving a unique and fresh perspective on the world famous landmarks. 

EDF Energy London Eye - UAV footage

Following a record-breaking year for London tourism, with the capital’s visitor attractions experiencing a 12% increase in visitor numbers**, has curated its very own top ten list to celebrate the milestone.


Director of, Julie Chappell, comments, “London has had a blockbuster year, experiencing a surge in tourists not seen before by any other post-Olympic host city in the world. During 2013 we saw record numbers of visitors to the capital, who have enjoyed the museums, art galleries, and attractions featured in our new and innovative film.”


“ is a vital tool to millions of visitors to the city, so it’s important to continually create new and inspiring content. This film uses impressive footage achieved by UAV, giving fantastic visuals of our iconic attractions. We’re really excited to share it and encourage visitors to London to experience the things that continue to excite and draw many millions of people each year.”


Advertising agency London Creative CEO, Richard Teideman, says, “It’s been amazing working with London Partners. The challenge was not just to do the top ten attractions, but to do something that is dramatically different. Filming with the UAV creates motion that is unlike anything else – the movement and ways in which you can play with this technology is truly groundbreaking. It’s been a thrill to pioneer and at the same time to show these iconic London landmarks in a different light.”


Jamie Cameron, HeliPOV Company Director, added, “We were really excited about working on this project, as it is not often we get an excuse to fly in such amazing locations. You can’t just put a UAV up in Central London without raising a few eyebrows. However by flying at un-sociable hours and working closely with all of the locations in conjunction with NATS and the CAA we got to see London from these unique angles – and the results did not disappoint.”


The Top Ten Attractions:


  1. The British Museum
  2. The National Gallery
  3. Natural History Museum
  4. Tate Modern
  5. EDF Energy London Eye
  6. Science Museum
  7. Victoria and Albert Museum
  8. Tower of London
  9. Royal Museums Greenwich (Royal Observatory Greenwich, The Queen’s House, National Maritime Museum, Cutty Sark)
  10. Madame Tussauds London     

Notes to Editors

The Top Ten Film is available for embedding via the following links:


Still images are available for download via:

UN: pressrelease


Folder: Top Ten Film


If you would like to download a copy of the teaser or full film, please email

Social: @visitlondon, #top10london

*Based on ALVA data for visitors in 2013, combined with data for the top Merlin attractions (EDF Energy London Eye and Madame Tussauds). The specific numbers for the EDF Energy London Eye and Madame Tussauds are unavailable as they are owned by Merlin Entertainment Group but relative position has been confirmed by London Partners.

**According to statistics, released by the Association of Leading Visitor Attractions (ALVA) earlier this year. The full table is available here.

London Partners/London Creative was able to secure permissions to conduct UAV film shoots at three of London’s premier locations: Greenwich Park, Tate Modern and the Natural History Museum

About London Partners
London Partners is the official promotional organisation for London, attracting and delivering value to business, students and visitors. We work to maintain London’s position as the best international visitor destination in the world by marketing to established and emerging markets. We work with the travel industry to promote London to individual leisure travellers and groups worldwide.

For more information on London attractions visit

About London Creative
London Creative is a multiple award winner of Travel Marketing internationally. As part of Fox Kalomaski Crossing, the agency sits in the Campaign Top 100 in the UK and pioneers in the areas of broadcast and digital creative.

About HeliPOV

Based in London, HeliPOV was one of the first UAV operators in the UK and is fully licensed with CAA permissions to work. For the last three years they have been filming and shooting from the air for a variety of companies, from property developers and architects through to mainstream TV and feature films and pretty much anything in between. Fore more information visit


London Partners contact details:

Rebekah Clement, Media PR Manager – Leisure Tourism
Tel: +44 (0)20 7234 5861 / +44 (0) 7826 907 415

London Partners Media PR Team
Tel: +44 (0)20 7234 5710
Switch: +44 (0)20 7234 5800

Twitter: @London_PR