Sessions tailored to specific requirements of Corporate Travel Buyers

The Professional Convention Management Association (PCMA) are set to deliver a series of seminars at AIBTM (, which are dedicated to supporting the corporate meeting planners of the future.

The seminar program will build on the strategic partnership, which was formed between the IBTM Global Events Portfolio and PCMA in 2010. PCMA is responsible for delivering a corporate education stream at each of the IBTM Events, which are held annually across the globe (

PCMA will kick off the corporate program with The Corporate Meeting Planner of the Future, which will take place in room W190A at 10:00am. The session, presented by Greg Bogue, Experience Architect, Maritz Travel Company, will explore the why-to and how-to of enhancing attendees strategic value as a meeting professional in a corporate environment.

The key objective of this session will be to ‘build’ the planner of the future and ensure attendees walk away with a personal plan to move to the next level. The seminar will achieve this through supporting meetings industry professionals to understanding the interconnectivity between strategy, the planning process and the meeting experience. It will also explore best practice for transferring business strategies into meeting and event strategies.

In the second session delivered as part of the corporate education stream; PCMA will combine forces with the Healthcare Convention and Exhibitors Association (HCEA), to share key findings from the organization’s State of the Industry report, which will offer specific insights for medical convention organizers and exhibit marketing personnel.

Healthcare Convention Trends – What Medical Meeting Planners Need to Know will be presented by Jacqueline Beaulieu, Executive Vice President, Healthcare Convention and Exhibitors Association and will run from 2:00 pm – 3:00 pm in room W190A.

The final session to be delivered by PCMA at AIBTM 2013 will explore Conferences and Trade Shows On the Go. From 4:00pm – 5:00pm, Terence R. Donnelly, CMP, Vice President, Sales, Experient and Heidi Voorhees, Senior Vice President, Experient will explore the future of mobile technologies and the impact this will have on event attendee experiences.

In addition to the seminar series, PCMA will be running Executive Edge at AIBTM from 09:00am – 5:00pm in room W195. The session, hosted by Maurice Schweitzer, Associate Professor of Operations and Information Management at the University of Pennsylvania, is a highly structured and interactive workshop, with a dynamic negotiation skills program, which has been specifically designed to sharpen business acumen.

PCMA’s Executive Edge program has been created for senior level professionals with an average of fifteen years of experience. Registration fees apply, for further information visit
To view the full education program line up at AIBTM, visit the education tab via

AIBTM is set to kick off on June 11 in Chicago’s McCormick Place. Join AIBTM on Linked in, Facebook, Twitter , Youtube and i-MEET

Notes to Editors

For media enquiries, please contact:

International PR:

Pamela Wils
Tel: +44 (0) 208 334 4005
Mob: +44 (0) 07900494467

Gillian McIntosh
Tel: +44 (0) 208 334 4006
Mob: +44 (0)776 990 4860


The Americas Incentive, Business Travel Meetings Exhibition (AIBTM) is a leading global exhibition for the U.S. meetings and events industry. AIBTM delivers individually qualified Hosted Buyers and eligible Trade buyers from the U.S. and around the world.  Tailored to the U.S. market, AIBTM serves and guarantees the attendance of top-level decision makers.  The exhibitions provide time and business efficient matching services for buyers and sellers through unique Hosted Buyer Programs. For more information, please visit AIBTM takes place from June 11-13, 2013.  Join AIBTM on Linked in, Facebook, Twitter and Youtube.

AIBTM forms part of the Reed Travel Exhibitions Meetings, Events and Business Travel Portfolio along with AIME (, GIBTM (, CIBTM ( IBTM India (  EIBTM ( and Business Travel Market (

Reed Travel Exhibitions

Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, business travel and the meetings and incentives industry.

The 17 events are; World Travel Market (WTM), Arabian Travel Market (ATM), International French Travel Market (IFTM), La Cumbre, International Golf Travel Market (IGTM), International Luxury Travel Market (ILTM), International Luxury Travel Market Asia (ILTMA), Asia-Pacific Incentives Meetings Expo (AIME) (owned by Melbourne Convention + Visitors Bureau), Global Exhibition for Incentive, Business Travel, and Meetings (EIBTM), Gulf Incentive, Business Travel and Meetings (GIBTM), Americas Incentive, Business Travel and Meetings (AIBTM), China Incentive, Business Travel and Meetings (CIBTM), Business Travel Market,
Spa Wellness Summit, ILTM Americas and World Travel Market Latin America.

Furthermore, September 2013 will see RTE launch IBTM India, Mumbai (12-14 September)

RTE is a business unit of Reed Exhibitions.

About Reed Exhibitions
Reed Exhibitions is the world’s leading events organizer, with over 500 events in 39 countries. In 2011 Reed brought together six million active event participants from around the world, generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 33 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group plc, a world-leading publisher and information provider and a FTSE 100 company.

About Professional Convention Management Association PCMA is the multi-channel professional resource and premier educator for leaders in the meetings, conventions, events and trade show industries. PCMA provides their 6,000+ members with a community of likeminded colleagues, innovative education and creative global solutions to enhance both their professional development and their organization’s face-to-face and virtual connections. Headquartered in Chicago, PCMA has 17 chapters throughout the United States, Canada and Mexico with members in more than 35 countries. For additional information, please visit the PCMA Web site at