The Tourist Office of Spain in Chicago unveiled earlier this year a brand-new digital publication, Meet in Spain Magazine, available to tourism professionals and consumers free of charge.
The magazine can be accessed at www.meetinspainmagazine.com at any time, without special subscription. Although it primarily targets meeting planners, media, MICE companies, and tourism marketing professionals, Meet in Spain is of great appeal to consumers as well.
Published in ten editions per year, its first volume – the introductory edition – featured general information and current highlights about the MICE industry (meetings, incentives & conventions) in Spain. Subsequent editions have focused on more specific topics, such as cities and regions within Spain, singular venues, incentive packages, and seasonal offers. Content is prepared with the collaboration of convention bureaux, accommodations and destination management companies in each targeted area. In addition, permanent sections are maintained, updated with cultural and event calendars, local deals, and promotional events in which the TOS Chicago is involved.
Previous editions are “evergreen” and archived on the site. Past featured destinations include Madrid, Valencia, Sevilla, and Tenerife; the current (September) issue focuses on Costa del Sol. Our Fall issues will cover Barcelona, Bilbao/Northern Spain, and Paradores.
“Our magazine is an example of one of the latest tourism marketing trends,” said Jorge Rubio Navarro, consul in charge of tourism affairs and director of the TOS in Chicago….”and forms part of a global strategy of leveraging innovation and modern technology as an educational, promotional and marketing tool for Spain.”
About the Tourist Office of Spain in Chicago
The Tourist Office of Spain in Chicago is one of 33 worldwide offices of TURESPAÑA, Spain´s government tourism promotion authority based in Madrid, responsible for promoting Spain as a tourism destination to press, travel trade, and consumers in the Midwest USA market (there are five other Tourist Offices of Spain in North America, serving their respective regions: New York, Miami, Los Angeles, Mexico City, and Toronto).
Additionally, it is the branch office in the USA responsible for marketing the business, incentive and meeting tourism “product” on a nationwide level. A full array of marketing activities are carried out throughout the year, including workshops, press & familiarization trips, participation in trade shows and networking events in cooperation with industry associations and CVBs in Spain, and active presence on our Spain Meeting & Events Community at i-Meet.com portal http://i-meet.com/spain . To learn more about the TOS Chicago’s services and activities, visit our own Spain Virtual Event Center www.spainvirtualcenter.com.
Complete tourism information on Spain can be found at www.spain.info.
