Thursday 11 September 2014

The famous Trocadero centre in the heart of London’s West End is being turned into a huge budget hotel which will be just moments from some of the city’s best known attractions.

Hotel operator Accor has already started work on the 583 room Ibis Styles Piccadilly Circus hotel which is due to open in 2017 on the wedge shaped site between Shaftesbury Avenue and Coventry Street.  The group also announced they would be opening an 80 room hotel in Leicester Square under their MGallery brand by 2016.


The new establishments will be a welcome addition to the capital, which currently has over 1200 hotels, offering a wide range of accommodation from luxury suites to budget hotel nights. The city’s hotel stock is always growing and currently London offers 117,000 rooms, of which 50,000 are in the budget or three-star range. The number of hotel rooms available is set to expand rapidly and it is estimated by 2017 there will be an additional 40,000 rooms available to visitors.


Gordon Innes, Chief Executive London Partners, the Mayor’s promotional organisation, said: “It’s great news that Accor are re-developing the Trocadero centre which is right in the heart of London’s West End and just minutes from some of the city’s most famous attractions.


“In the next four years the number of hotel rooms is set to rapidly increase by over 40,000, with around half of these in the budget or three-star range. So while the city offers some of the most luxurious hotels in the world we also offer a huge range of accommodation to suit everyone’s needs.”


London is already a great value destination and attracts more international visitors than any other city in the world. As well as visitors being able to dine at Michelin-star restaurants and shop in the city’s West End, millions of tourists come to experience the many free first class attractions the city offers.


Sightseeing on a budget is easy in London as many world class museums and galleries are free to enter. Visitors can go to the British Museum for some free art and culture, the Natural History Museum for amazing artefacts, learn something new at the Science Museum or discover art and design at the VA.


The new Ibis Styles Piccadilly Circus will serve breakfast, which is included in the room rate, and have a bar but no full service restaurant.  Accor said, “The historic London landmark’s proximity to leisure, commercial and retail areas within the West End is second to none and will become a go-to location for London travellers.”


Accor has signed an agreement with Criterion Capital Group, who will develop the properties.

Thomas Dubaere, Managing Director, Accor UK Ireland, said: “We are delighted with these two new locations in the heart of London, further advancing our ambitious UK expansion plans. The hotels will take inspiration from the buzz and excitement of Soho – the most vibrant neighbourhood in the world – and will bring a new lease of life to these historically significant London sites.”


For more information on where to stay and what to do in London go to

Notes to Editors

About Accor:


Accor, the world’s leading hotel operator, offers its guests and partners the dual expertise of a hotel operator and brand franchisor (HotelServices) and a hotel owner and investor (HotelInvest) with the objective of ensuring lasting growth and harmonious development for the benefit of the greater number.


With more than 3,600 hotels and 470,000 rooms, Accor welcomes business and leisure travellers in 92 countries across all hotel segments: luxury-upscale with Sofitel, Pullman, MGallery, and Grand Mercure, midscale with Novotel, Suite Novotel, Mercure and Adagio and economy with ibis, ibis Styles, ibis budget and hotelF1. The Group boasts a powerful digital ecosystem, notably its booking portal, its brand websites and its loyalty program Le Club Accorhotels.


As the world’s top hospitality school, Accor is committed to developing the talents of its 170,000 employees in Accor brand hotels. They are the daily ambassadors of the culture of service and innovation that has driven the Group for over 45 years.


Phil Nettleton, PR Project Manager, London Partners; 0207 234 5787,