Leading global event management software firm Eventsforce today announces a strategic partnership with US-based event technology provider Alliance Tech.  Based in Austin Texas, Alliance Tech is an established event technology company focused on marketing analytics for tradeshows, conferences and events.

The new partnership will see Eventsforce and Alliance Tech collaborate on new product developments and combined software solutions to benefit event organisers in both corporate and agency roles.  Commenting on the announcement, Eventsforce CEO George Sirius said: “Event technology is an increasingly fundamental ingredient in delivering successful events that demonstrate a real return for business.  We have long been advocates of providing a comprehensive solution that assists event organisers to improve efficiencies and maximise data intelligence with our own suite of Eventsforce software and this new relationship with Alliance Tech takes that commitment one step further.  We are delighted to be working with such an established company that focuses on complementary event technologies with metrics at the heart of what they do.”

Art Borrego, CEO of Alliance Tech, added: “We are happy to provide our clients with a comprehensive event technology solution that will extend the value of their events.  Including registration within our suite of products will allow us to further extend our reporting metrics and analytics to a broader base of customers.”

Eventsforce recently announced strategic partnerships with leading mobile event app provider QuickMobile and association sector e-messaging specialist HighRoad Solution that have further strengthened its reach in North America and beyond.  Focusing on enterprise-level events, Eventsforce has established a strong reputation for quality, security and robustness amongst major corporate clients and agencies in addition to providing a tailored approach with personalised support and services.  The company’s clients include Schroders, UBM, Haymarket, TFI Group and Santander.