CHICAGO (May 7) – The Association education stream delivered at AIBTM ( will kick off on June 11 (AIBTM’s official Education Day) at 9:30am with a session dedicated to helping attendees understand the North American meetings buyers, which will take place in room W194 at McCormick Place.

The session, produced by the International Convention and Congress Association (ICCA), will feature a panel of U.S. meeting planners and ICCA members who will share their experiences working in the North American market.  The session will also offer useful tips on how meetings industry suppliers should promote their brands to North American meetings buyers.

Following the panel, a variety of topics ranging from buyer psychology to preferred ways of working with U.S. meeting planners will be covered during the roundtable discussions. These breakouts will give meetings industry suppliers the opportunity to ask valuable questions that will help them prepare for the business opportunities available on the show floor over the two remaining days.

“It is really important that we deliver education and insight for our attendees which will genuinely add value to their experience,” said Erica Keogan, Reed Travel Exhibitions, Education Content Manager. “This interactive best practice and knowledge exchange session will help meeting suppliers boost their ability to become more successful in what is already an extremely competitive market.”

ICCA is also hosting a session called “Going Global – Answers to North American Planners’ Toughest Questions.”  This session, which will begin at 2:00pm, also highlights an interactive format with round-table discussions between North American planners and international suppliers.

“ICCA and its members have special expertise in the international association congress sector, and this session is dedicated to sharing that valuable insight and information,” said Martin Sirk, CEO of ICCA. “We’ll be covering where to find the most accurate information; how to set up successful partnerships; cultural do’s and don’ts; how best to communicate your meeting needs and objectives; security and risk management; and any other burning questions and concerns that you have relating to your future international meetings programs and strategies.”

AIBTM 2013 takes place from June 11th – 13th at McCormick Place in Chicago. To apply as a Hosted Buyer, register as a Trade Visitor or find out more about the education sessions, please visit

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The Americas Incentive, Business Travel Meetings Exhibition (AIBTM) is a leading global exhibition for the U.S. meetings and events industry. AIBTM delivers individually qualified Hosted Buyers and eligible Trade buyers from the U.S. and around the world.  Tailored to the U.S. market, AIBTM serves and guarantees the attendance of top-level decision makers.  The exhibitions provide time and business efficient matching services for buyers and sellers through unique Hosted Buyer Programs. For more information, please visit AIBTM takes place from June 11-13, 2013.  Join AIBTM on Linked in, Facebook, Twitter and Youtube.

AIBTM forms part of the Reed Travel Exhibitions Meetings, Events and Business Travel Portfolio along with AIME (, GIBTM (, CIBTM ( IBTM India (  EIBTM ( and Business Travel Market (

Reed Travel Exhibitions
Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, business travel and the meetings and incentives industry.
The 14 events are: World Travel Market (WTM), Arabian Travel Market (ATM), International French Travel Market (IFTM), La Cumbre, International Golf Travel Market (IGTM), International Luxury Travel Market (ILTM), International Luxury Travel Market Asia (ILTMA), Asia-Pacific Incentives Meetings Expo (AIME) (owned by Melbourne Convention + Visitors Bureau), Global Exhibition for Incentive, Business Travel, and Meetings (EIBTM), Gulf Incentive, Business Travel and Meetings (GIBTM), Americas Incentive, Business Travel and Meetings (AIBTM), China Incentive, Business Travel and Meetings (CIBTM) and Business Travel Market,  The Spa Wellness by ILTM and ILTM Americas.
Furthermore, April 2013 will see RTE launch World Travel Market Latin America in São Paulo, Brazil (23-25 April) and IBTM India will launch in Mumbai, India (12-14 September 2013).
RTE is a business unit of Reed Exhibitions.

About Reed Exhibitions
Reed Exhibitions is the world’s leading events organizer, with over 500 events in 39 countries. In 2011 Reed brought together six million active event participants from around the world, generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 33 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group plc, a world-leading publisher and information provider and a FTSE 100 company.