Turkey’s one and only congress, meeting and event industry exhibition ACE of M.I.C.E. Exhibition will host MICE professionals for the 3rd time in Istanbul Congress Center and Istanbul Lutfi Kirdar – ICEC on 16-18 March 2016 with the organization of Tourism Media Group.

300x250px ACE of MICEAME gathers all MICE professionals from Turkey and the world under the same roof and is the leader organization of meeting, congress and event industry. The exhibition has B2B meetings for 3 days and simultaneously the exhibition will host symposiums, conferences and network activities. 4th ACE of M.I.C.E. Award Ceremony, will be organised at Zorlu Performing Arts Center on March 17th which is the 2nd day of the exhibition and will host more than 2.500 sector professionals.


AME 2016 presents the perfect opportunity to important companies of MICE industry all around the world, the exhibition will gather them with the hosted buyers and strengthen their business relationships. The exhibition is the most extensive B2B event of Turkey and next year it will gather exhibitors with national and international hosted buyers, MICE professionals, corporate companies and associations.

What’s New in AME 2016?

  • Women of MICE (16 March 2016)

“Women of MICE” panel will host women of corporate companies, MICE industry and business life. The panel will focus on women’s perspective to the sector, problems they have, solutions of them and event success stories.

  • Pharma Gathering (17 March 2016)

Associations have a very important role in the mission of growing and expanding the congress, meeting and event industry. Associations and pharma companies will gather in this panel and discuss various topics in detail. The “Pharma Gathering” will be on the 2nd day of the exhibition and enrich the exhibition with the questions and answers of the attendees.

  • Future of Exhibition Industry, Exhibition and Stand Designers’ Association Workshop and Summit (18 March 2016)

Within the summit, 3 different sessions will be organized with the attendance of valuable speakers. The topics of the sessions are; “The Future of The Trade Fair Industry”, “Description of Temporary Buildings at Events, Exhibitions and Congresses”, “Identifying The Criterias of Stand Constructor Companies”. The program will host many wonderful speakers and will focus on the exhibition industry during the day.

  • Speakers’ Corner

The “Speakers’ Corner” will be setup within the exhibition area which will host more than 15.000 visitors for 3 days. Sessions on social media, neuromarketing, hybrid meetings, green meetings, mobile event solutions, event technologies and more will be waiting for you.

  • University Students Meet MICE Sector (18 March 2016)

The workshop and the interactive interviews will give color to the exhibition with the attendance of Tourism and Marketing Communication students and academicians from 15 best universities of Turkey and sector professionals. The program will gather various academicians, event professionals and students and will be on March 18th which is the 3rd day of the exhibition.

  • Network Party (16 March 2016)

All of the local and international hosted buyers, exhibitor companies, speakers and press members are invited to the Network Party. The party will host many special shows and performance during the night and promises to be unforgettable.

  • ACE of M.I.C.E. Congress, Meeting and Event Awards (17 March 2016 – Zorlu Performing Arts Center)

4th ACE of M.I.C.E. Congress, Meeting and Event Awards will host the most important national and international meetings of the congress, meeting and event industry on March 17th, 2016. Awards will once again reward the best of the sector. The glorious award ceremony will take place at Zorlu Performing Arts Center and will present Aces their awards.

The applications will be reviewed by senior executives of corporate companies such as Mercedes, Garanti Bank and Coca Cola and international incentive and event management company directors and sectorial association presidents.