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Media Kit


BusinessTravelDestinations.com recognizes that strong brands are seeking to associate themselves with credible, quality content on the Internet. Our site distinguishes itself by sharing engaging content for business travelers, meeting and event planners, marketing and sales management, and hospitality professionals.

That’s how you benefit: Our content is highly ranked and optimized for search engines.

We are a portal that shares international travel news, destination reviews, hotel profiles, airline reports, travel tips, business itineraries, industry trends, employment resources and more. Our site is also an approved Google News source. And we are searching for a limited number of like-minded sponsors.

Our market is U.S. and international. We specialize in breaking down the complex topic of business travel and event planning so that it is simple to understand and offers practical insights for readers. The following includes our standard options, but please contact us to discuss your custom requirements. Contact us for pricing options. Thank you.

Site Sponsor – 1 Year Fee

  • Logo inclusion in horizontal scroll at top of website on homepage as well as complimentary visibility on other pages where another arrangement does not exist
  • Logo submitted should reflect a horizontal format so that it is easy to read on the site
  • One page profile (must be original) with 600-700 words; video or image (client to provide)
  • Sponsor submits draft content; we will edit it to fit our format and gain maximum SEO
  • Click here for a sample/recommended format

Thought Leader – Site Sponsor plus Fee

BusinessTravelDestinations.com is seeking a limited number of Thought Leaders to contribute approved editorial content as part of our Business Travel Views section and other appropriate categories. Thought Leaders must meet our approval and editorial guidelines (650-750 word perspective, author image, brief author bio, topics must be approved in advance by us, and we maintain final control of published content). We must establish a mutually agreeable timeline. Thought Leaders receive the following benefits:

  • Site Sponsor (outlined above) and Thought Leader status visibility
  • Prominent 300×100 rectangle unit (random rotator with others) on homepage sidebar right as well as complimentary visibility on other pages where another arrangement does not exist
  • Guest Contributor status and profile on BusinessTravelDestinations.com
  • Gain expanded Internet visibility for articles through social media
  • Approved e-print of article (PDF) for your use/distribution (contact us if you need print pricing)
  • Contact us to discuss required minimums and annual plan
    • Hotel Review Sponsor – Fees

      • BusinessTravelDestinations.com maintains final editorial control of content
      • Hotel or review sponsor covers all related travel and entertainment expenses
      • Typical minimums: 2 nights for U.S.; 3 nights North America/Europe; 4+ night elsewhere
      • If produced concurrently with a destination profile, this may require additional nights
      • Inquire about the potential for additional visibility

      Destination Profile Sponsor – New Site Sponsors plus Fees

      • Requires 3+ new site sponsors per trip (may include hotel sponsor and/or thought leader)
      • BusinessTravelDestinations.com maintains final editorial control (usually 1 primary article per trip)
      • Destination profile sponsor covers all related travel expenses
      • Typical minimums: 3 nights for U.S.; 5+ nights for North America/Europe; 7+ nights elsewhere

      Homepage Sidebar Unit – Deals (300×100) – 3 Months

      • Spot #1, #2, #3 (contact us for fees – existing site sponsors only)
      • Complimentary visibility on other site pages where another arrangement does not exist
        • Homepage Topics Unit (468×60) – 3 Months

          • Spot #1, #2 (contact us for fees – existing site sponsors only)
            • Sponsored Content – Per Word Rate for Existing Sponsors Only

              • Promote your news and announcements that meet our editorial approval (existing sponsors only)
              • Typically listed within Business Travel News section
              • Gain expanded Internet visibility through social media
              • 75 word minimum and typically 150 maximum (contact us to discuss)
                • Additional Marketing and Media Value Details

                  • Contact us for text link fees and value (annual)
                  • Contact us for media relations editorial value calculations
                  • Contact us if you are interested in newsletter sponsorship or other customized opportunities
                    • Other Benefits to Advertisers

                      We continue to evolve our social media strategy, as well as our outreach via media advisories to our distribution of international business travel editors and newspapers travel editors. We serve as a trusted source within the business travel community.

                      Our Audience

                      BusinessTravelDestinations.com has an international audience of readers (55% U.S. and 45% outside U.S.). It appeals to multiple audiences in the business travel and business events industry who are interested in international destinations, including the following:

                      Meeting and Event Professionals
                      (corporate, association, nonprofit, independent, agency)

                      • Coordinator/Office Personnel
                      • Planner/Manager
                      • Director/VP
                      • President/Owner
                      • Marketing/Sales Management
                      • Training/Education Manager
                      • Travel Management

                      Business Travelers and Affluent Leisure Travelers
                      (executives and corporate transient)

                      • Between the Ages of 25-54+
                      • Household Income at US$95,000+
                      • Professional/Managerial (or higher)
                      • International Travel (2+/year)
                      • Domestic Travel (3+/year)
                      • Participates in airline and hotel membership programs

                      U.S. Demographics (effective November 2010)

                      • 45% male; 55% female

                      • 18-34: 30%
                      • 35-45: 33%
                      • 50+: 28%
                      • $0-30K: 12%
                      • $30-60K: 23%
                      • $60-100K: 30%
                      • $100K+: 35%
                      • No College: 28%
                      • College: 50%
                      • Graduate School: 22%

                      Please contact us for information about reprints.

                      BusinessTravelDestinations.com shares international travel news, destination reviews, hotel profiles, airline reports, travel tips, business itineraries, industry trends and more. Our site specializes in breaking down the complex topic of business travel so that it is simple to understand and offers practical insights for readers. We will continue to update our site demographics on a regular basis.

                      Supporters of our site include tourist offices, convention and visitors bureaus, hotels, transportation companies and others in the hospitality/entertainment industry. Organizations that participate must meet our standards for offering business travel and business events experiences for our readers. Membership does not influence the content of our site. Thank you for your support and business.

                      Payment terms are upon acceptance, and all fees are final.

                      Contact:
                      Rob Hard
                      RH Communications, Inc.
                      P.O. Box 4405
                      Chicago, IL 60680
                      (Enable Javascript to see the email address)
                      +00 1 312 663 4800 (direct)
                      +00 1 312 480 9334 (mobile)
                      +00 1 312 277 3404 (fax)

                      Sponsors must abide by the Terms of Use as outlined on BusinessTravelDestinations.com. Details are outlined here for illustration purposes only, and we will determine a reasonable publishing timeline for all sponsorships, schedules and minimums under a separate agreement. Rates and requirements listed here are effective October 21, 2011, and subject to change. Sponsors are individually approved and may remain in the site at our discretion. Additional fee may apply to format files. Additional fee for approved e-print unless indicated. Advance payment arrangements are required.


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