If you ask business travelers and executives why they attend meetings, conferences, incentives, exhibitions and other special events, you’ll probably learn they travel because it helps them achieve organizational goals: growing brand awareness, educating constituents, enhancing business development, bringing products to market, expanding profits, and so on. When managed properly, return on investment is proven and assumed.
You’ll probably also learn that business travelers are a group who appreciate the hard work and resources provided behind the scenes. After all, the money invested in these programs goes to the meetings and hospitality industries, and where they direct their budgets - not the business travelers themselves.
BusinessTravelDestinations.com is our online resource for meeting professionals who plan events, business travelers who attend events, and the hospitality professionals who serve the events industry. It shares insights and analysis for business travel trends, tips, hotels, airlines, itineraries, deals and more for business travelers and meeting professionals.
RH Communications, Inc., publisher of BusinessTravelDestinations.com, has established some important strategic business alliances in the business tourism industry to represent the needs of our readers. We will continue to travel, keep you posted on issues in business travel, meetings and events.
Thank you for reading and sharing your comments on our site!
Rob Hard, Publisher & Editor