The Thailand Convention and Exhibition Bureau (TCEB) introduced, n in the US market of the ‘Thailand CONNECT The World’ to the US market for fiscal year 2015.
Aiming to reaffirm Thailand’s leadership position in the business events industry in Asia, the latest global brand communications campaign focused on international meeting professionals and the business travelers who attend these programs from around the world.
It highlights three fundamental pillars of Thailand’s MICE industry, including:
- Destinations of Thailand: Your modern metropolis, the world’s business events paradise
- Business in Thailand: Your borderless business potential, the world’s biggest market of opportunities
- People of Thailand: Your success with proficient professionals
As a strategic link between global business excellence and local expertise to drive the economy, Thailand expects to attract over one million business events travellers, earning the Thai economy more than $3 billion in 2015.
As a top 10 source market contributing to the vibrancy of Thailand’s business events industry, during the first three quarter of 2014 fiscal year, from October 2013 – June 2014, the US market showed significant growth both in terms of visitor numbers and revenue.
There were 29,346 business events visitors (18.55 percent growth year-on-year) earning the Thai economy a total of $92.2 million (13.95 percent growth year-on-year), thanks to strong performance in the convention segment.
Nopparat Maythaveekulchai, president of TCEB, revealed that, “The strategic direction to promote Thailand’s MICE industry is in response to the government policy of reinforcing international confidence in Thailand, and especially in boosting the vibrancy of the country’s MICE industry, which helps connect business events to global success. For 2015, TCEB has developed the ‘Thailand CONNECT The World: Global Businesses and Local Experts Link to Boost Business Events Success’ brand communications campaign, building on Thailand’s 2014 brand campaign.”
The Thailand CONNECT The World campaign builds on the strong legacy of the three fundamental pillars of Thailand’s MICE industry including (1) Destinations (2) Businesses and (3) People, by showcasing the best of all three elements.
Destinations in Thailand: Your Modern Metropolis, the World’s Business Events Paradise – highlights three key attributes, which include:
The World’s Most Desired Happy Hour for Business Events – Thailand never sleeps and business events in Thailand are never stuck in business hours. Business events in Thailand ramp up as the sun goes down, making your event a guaranteed all-time favorite. The perfect business event starts with dream destinations, and together with local activities, enable us to offer the world’s most desired happy hours for business events in any season, 24hours a day, 365 days a year.
The World’s Most Advanced Connectivity Components for Complete Connections – Expansion of airports and major ports will see the country emerge rapidly as an ideal destination for global business events. Thailand is connected to regional arterial networks, and first-class 3G/4G LTE offers seamless connections covering 98 percent of the country, while Wi-Fi is offered onboard by Thai Airways and Nok Air.
The World’s Most Amenable & Delightful Destination for Business Events Paradise – Thailand’s numerous cultural and natural attractions offer delegates a vast array of facilities, infrastructure, and DIY (Do Itinerary Yourself) extracurricular activities to enjoy in their downtime.
Business in Thailand – Your borderless business potential, the world’s biggest market of opportunities – highlights three key attributes, which include:
The World’s Biggest Marketplace for Boundless Business Benefits – Thailand is making use of international frameworks to further its interests in achieving stable and sustainable business events industry growth. With full implementation of the ASEAN Economic Community (AEC), Thailand will become the center of the world’s biggest market of opportunities with a regional population around 3,358 million, thanks to being within easy reach of more than 16 countries, and upcoming collaboration and partnership programs:
- Regional Comprehensive Economic Partnership (RCEP)
- Regional Cooperation and Integration (RCI)
- Bay of Bengal Initiative for Multi-Sectoral Technical and Economic Cooperation (BIMSTEC)
- Asia Pacific Economic Cooperation (APEC).
In addition, Thailand is an international commercial hub and leading producer in a range of global industries including automotive, electric & electronics, food, and gems & jewelry, and features strong market recognition and robust government collaboration and support.
The World’s Newest Business Agreements for Advancement of Your Achievements – Negotiations for an EU-Thailand and Thailand-EFTA Free Trade Agreement marked an important step in European and Thai relations. In addition, Thailand has also formed new connections and profitable agreements with BIMSTEC and Chile.
The World’s Most Interconnected Hub for Your Unparalleled Success – Thailand is home to world-leading international government and non-profit organizations including United Nations ESCAP, Amnesty International, UNDP, UNICEF, PATA, GBTA, and AACVB, and plays host to many intergovernmental conferences, ministerial summits and conferences, and regional sporting competitions.
People of Thailand: Your Success with Proficient Professionals, the World’s Best Workforce with Global-minded Service – highlights three key attributes, which include:
- The World’s Best Service with a Siamese Smile for Seamless Success – Thailand’s skilled business events workforce not only boasts world-leading expertise, but also offers ‘glocalized’ service with local flexibility which will help ensure business events success.
- The World’s Most Preferred Business Alliances for All-round Business Success – Business events in Thailand mean partnering with an enthusiastic team of imaginative industry experts, comprised of stakeholders from both the public and private sector.
- The World’s Clearest Certified Curriculum for the Next World-Class Business Event Leaders – Thailand invests in building human capital by improving the quality of and access to its educational institutions through a strengthened business events curriculum and teacher training initiatives.
“Our presence at IMEX America along with the announcement of the ‘Thailand CONNECT The World’ brand communications campaign and other market development initiatives will help to boost confidence in Thailand among the international business community, especially in high potential long-haul source markets such as the United States. It will also reinforce our strong capabilities proposition as a vital link between global businesses and local experts to boost business events success, and propel the prosperity of the global economy in a sustainable way,” Nopparat added.
This year it is expected that Thailand will welcome 888,210 international business events visitors, generating total revenue of $2.9 billion. Looking ahead, TCEB forecasts that the launch of Thailand CONNECT The World, together with other market initiatives, will enable Thailand to welcome 1,036,300 business events visitors (a 17 percent increase from 2014 targets), earning the Thai economy a total of $3.55 billion (a 22 percent increase from 2014 targets).
Reiterating its leadership position as a premiere business events destination in Asia, Thailand will host a myriad of industry events in the latter part of 2014 and throughout 2015, including Unicity Global Convention 2014, WorldVentures 2014, FDI Annual World Dental Congress 2015, and One Young World Summit 2015 and more. Also Thailand has track records of delivering successful trade shows and exhibitions such as INTERMACH, Propak Asia, Metalex, and IT&CMA and CTW Asia Pacific. Moreover, TCEB recently won new bids to host the Harmony World Puppet Carnival Bangkok 2014, International Balloon Festival 2015 and Sustainable Brand Event 2015.
Also available at the Thailand Pavilion (booth no. 2641) at IMEX America 2014, held at the Sands Expo and Convention Center, is detail on the Meeting Bonus financial subsidy campaign, especially for long-haul markets including the Americas. The organizers of corporate meetings and incentive travel groups of only 100 or more delegates, spending minimum of three nights in Thailand, will be eligible for the financial support of approximately $3,300.