PR Newswire
BOSTON, May 7, 2014
BOSTON, May 7, 2014 /PRNewswire/ -- Travelers are not only enjoying modern conveniences in the new terminal B connector at Boston Logan International Airport, they're discovering a shopping and dining destination like no other. AIRMALL® Boston, the developer of the retail concessions program, has fashioned a splendid array of shops and eateries in United Airlines' new connector. From local legends to farm house originals, the colorful additions showcase the bounty of the region.
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"We are ushering in a new era in retail at Logan airport," says Michael Caro, vice president of AIRMALL Boston. "United's new connector represents an investment in the future of the airport and our region as a top destination for leisure and business travel. Since 2000, our focus has been improving the retail experience in terminals B and E as part of the modernization program," he says. "Today, we're shining the spotlight on the region with exciting concepts like Berkshire Farms Market and Stephanie's, as well as national brands, to delight passengers."
Upwards of $3.7 million was invested in the construction of new retail units, which add 5,000 square feet of concessions space in terminal B. All construction work was performed by local contractors. The new concessions also bring 138 more jobs to the airport. "It's a proud day for our tenants, our partners at Massport, and our team," Mr. Caro adds. "We're honored to welcome more local concepts and beloved brands to Logan."
Passenger response has exceeded expectations. For the first time in terminal B, American and US Airways operations are connected beyond security allowing customers to access their gates, existing concessions as well as the new shops and amenities, without going back through a security checkpoint. Seven new shops add to the collection of 35 restaurants and bars, 20 specialty retail units, 13 news and gift stores, and services at the AIRMALL:
AIRMALL Boston marked the opening of the new connector with a farmers' market at Berkshire Farms Market, featuring artisan fare from regional farms and food purveyors. The celebration continues with a sweepstakes awarding a getaway for two to the Berkshires. The three-day package includes a stay at Cranwell Resort, Spa and Golf Club and a trip to Lenox Farmers' Market. To enter the sweepstakes, passengers may submit an entry form in the terminal. The promotion runs through May 31, 2014.
Since 2000, AIRMALL Boston has led the development of the retail concessions program for Boston Logan International Airport terminals B and E. A focus on brands, local owners, competition and street pricing has led to a doubling of sales and space over that period. Additionally, the AIRMALL strategy has tripled the number of locally based owners operating at Logan, while doubling the number of different operators participating in the program. Local flavor is ever-present. It started with Legal Sea Foods, a Boston original; the innovative Dine Boston concept, a dining experience that brings dishes from the best chefs in the city to the airport; and now Berkshire Farms Market and Stephanie's.
For information, visit www.airmallusa.com. Like us on Facebook at the AIRMALL at Boston Logan International Airport, and follow AIRMALL Boston on Twitter at @airmallbos.
About AIRMALL® USA, Inc.
AIRMALL® USA, Inc. is the developer and manager of the retail, food and beverage operations at Pittsburgh International Airport, Boston Logan International Airport (terminals B and E), Baltimore/Washington International Thurgood Marshall Airport, and Cleveland Hopkins International Airport. The leading airport concessions model in North America, AIRMALL USA posts among the highest per-passenger spending on the continent and consistently receives accolades for innovation and customer service. For more information, please visit www.airmallusa.com.
To view the multimedia assets associated with this release, please click:
http://www.multivu.com/mnr/7217051-airmall-retail-for-travelers-at-boston-logan-international-airport
Contact: |
Tina L. Richardson, 412-642-7700 |
SOURCE AIRMALL Boston