PR Newswire
PENNINGTON, N.J., Feb. 19, 2014
PENNINGTON, N.J., Feb. 19, 2014 /PRNewswire/ -- With nearly 90% of parents reporting* that their children's preferences influence vacation destination decisions, hotels are targeting families through new kid-friendly programs, initiatives and outreach.
"Families are an incredibly sought after group in the industry, and hotels are going out of their way to reach them," says Lissa Poirot, editor of Family Vacation Critic. "There's been a noticeable change in the way that hotels target families, too. Traditionally, hotels reached out to parents as the decision makers, but we're seeing more and more targeting the children themselves through kid-specific features and amenities like massive water parks, tailored spa services, innovative kids clubs and personalized welcome gifts."
In 2014, a number of new hotels are scheduled to open with a clear focus on reaching family travelers. Family Vacation Critic has compiled a list of the most notable hotel openings expected this year:
For more information on each property, and for the full list of new hotels, visit 8 Family Resort Openings on the Radar.
* Results from a September 2013 family travel survey by the Holiday Inn Resort brand.
About Family Vacation Critic
Family Vacation Critic® is a comprehensive online travel resource for families that offers reviews of family hotels, resort and destinations. The site features vacation ideas, family travel tips and an online forum for family travelers. Family Vacation Critic is published by The Independent Traveler, Inc., a subsidiary of TripAdvisor, Inc.
TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 21 other travel media brands: www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com, www.gateguru.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.independenttraveler.com, www.jetsetter.com, www.niumba.com, www.onetime.com, www.oyster.com , www.seatguru.com, www.smartertravel.com, www.tingo.com, www.travelpod.com, www.virtualtourist.com, www.whereivebeen.com, and www.kuxun.cn. TripAdvisor branded sites make up the largest travel community in the world, with more than 260 million unique monthly visitors*, and more than 125 million reviews and opinions covering more than 3.1 million accommodations, restaurants and attractions.
*Source: Google Analytics, worldwide data, July 2013
Media Contact:
Aubrey Manzo
(609) 730-9155 ext. 274
aubrey@familyvacationcritic.com
SOURCE Family Vacation Critic