A joint study between the Site International Foundation and the Incentive Travel Council of the Incentive Marketing Association identifies the participants’ view of incentive travel has released some initial findings about the benefits of incentive travel.
Based on a survey of more than 1,000 incentive travel participants – both qualifiers and non-qualifiers – incentive travel should be motivational (thereby driving desired business results), meaningful (having value for both qualifies and non-qualifies), and memorable (creating long-term loyalty and improved production)
- 76.7% expressed incentive travel as a driving force in their work.
- 86.3% indicated that incentive travel provides a feeling of motivation.
- 72.7% said that choice of destination is very important.
- 63.8% indicated that camaraderie with other participants was strongly memorable and 24.9% considered it average.
It’s worth noting that building relationships with peers and the opportunity to experience something that might not be possible on their own.
Other observations include that nearly all participants felt that camaraderie with other participants was created a memorable program. And nearly all had a positive or favorable view of connecting with senior management/leaders.
One surprise was the perception of corporate social responsibility associated with incentive travel. Only 35.8% said it had a positive memorable impact and 51.7% said it had an average impact from their perspective.
A complete analysis of the report is expected to be released in November 2012 by the Site International Foundation.
Site announced the study at IMEX America, a trade show for the worldwide meetings, events and incentive travel industry in Las Vegas at the Sands Expo (October 11-13, 2011). The Site International Conference 2011 followed IMEX America (October 13-15, 2011).
Site is an international organization of 2,000 members in 92 countries that connects motivational experiences with business results.