201501210900PR_NEWS_USPR_____SF12505 20150121T090000-0500 prnewswire.com 20150121 SF12505 1 urn:newsml:prnewswire.com:20150121:SF12505:1 20150121T090000-0500 20150121T090000-0500 MimeType/@FormalName Sky Betting & Gaming and OpenWager team up to introduce social casino Sky Hollywood Slots New cutting edge free-to-play social casino app expands Sky's gaming portfolio and provides players with unrivalled 3D mobile social entertainment LEEDS, United Kingdom, Jan. 21, 2015 OPENWAGER-SKY-BETTING 201501210900PR_NEWS_USPR_____SF12505.xml Sky Betting & Gaming and OpenWager team up to introduce social casino Sky Hollywood Slots

Sky Betting & Gaming and OpenWager team up to introduce social casino Sky Hollywood Slots

New cutting edge free-to-play social casino app expands Sky's gaming portfolio and provides players with unrivalled 3D mobile social entertainment

PR Newswire

LEEDS, United Kingdom, Jan. 21, 2015 /PRNewswire/ -- Lights, camera, action! Alderney-licensed operator Sky Betting & Gaming and OpenWager, Inc., a San Francisco based premier B2B partner in delivering custom-branded social casino entertainment, are delighted to announce the worldwide launch of Sky Hollywood Slots.

Come to Tinsel Town, and become a star of stage and screen, with the help of your agent - Sid Sharkey! Bringing you the best 3D slots, with fully interactive maps, immersive bonus games, original characters, special offers, regular new features, and more!

The new social casino debuts with exciting original titles, including Amazonia, Kitty Mansion, Hollywood Treasures, Neon Valley and more, and is available to play on Android and iOS.

Bruce Bale, Head of Social Games at Sky Betting & Gaming, said the company is excited to explore this new opportunity, Sky's first free-to-play social casino, and expand upon the knowledge from their other apps:

"Social casino has grown significantly in recent years and presents an exciting space for us to explore, applying the expertise we have from real money gaming, and aligning this with social best practices and unique features not seen in other titles.

"We are delighted to launch Sky Hollywood Slots to a worldwide audience, and will continue to learn and develop, always with a focus on providing the best possible player experience.

"OpenWager are a fantastic partner for us, bringing years of experience in social gaming, and this joint offering perfectly complements our current gaming portfolio and provides a platform to engage with new customers, particularly in Western Europe, the United States, Canada, and Asia."

John Cahill, CEO at OpenWager, said: "We are excited to partner with Sky Betting & Gaming, one of the most forward-thinking companies in the industry.

"Together we are committed to raising the bar on social casino entertainment and staying ahead of the game. Sky Hollywood Slots presents an entirely different type of experience for Sky's existing customers and the new generation of players alike.

"As always, OpenWager delivers on its promise to maximize retention and build a proven social-mobile stream of revenue."

The Sky Hollywood Slots app opens the door to a breathtaking adventure in glamorous Los Angeles. Guided by talent manager Sid Sharkey, players participate in a variety of gigs to become movie stars.

It offers a deeper player engagement and high level of entertainment through bringing together an impeccable mix of traditional slots and industry-first mash-up games.

In addition to mesmerizing 3D graphics and interactive maps, slot enthusiasts will be wowed by the myriad of quests and hidden surprises to reveal together with their friends.

Known for its rich social experience, OpenWager augments player relationships through deep integration with social media accounts, in-app private messaging and user-to-user gifting.

Sky Hollywood Slots is based on the OpenWager Platform, the original technology that enables the rapid delivery and operation of a wide range of branded social casino applications. The platform provides the instant access to comprehensive analytics that allows media companies to make critical decisions about optimizing their revenue in a timely manner.

Additional Resources:

For media enquiries:

Bruce Bale
Head of Social Games
Sky Betting & Gaming
+44 (0) 773 884 7148
bruce.bale@bskyb.com

Mariya Barnes
Corporate Communications
OpenWager
+1 (360) 524-2465
mariya@openwager.com

About Sky Betting & Gaming

Based in Leeds, Sky Betting and Gaming was formed in 2001 and has since grown to become one of the UK's leading online betting and gaming companies, with a strong track record of innovation. As one of the first bookmakers to recognise the potential of online and then mobile platforms for betting and gaming, Sky Betting and Gaming today operates five major online products: Bet, Vegas, Casino, Poker, and Bingo. It's success means it has risen to be the fifth biggest player in the UK market, up from ninth five years ago. Over the same five-year period, the business has delivered an annualised growth in operating profit of over 40 percent and a fourfold increase in revenues.  Sky Betting and Gaming also encompasses one of the UK's leading multi-sports websites, SportingLife.com, as well as multi award-winning odds comparison site, Oddschecker.com.

About OpenWager, Inc.

OpenWager is the premier B2B partner in delivering custom branded social casino entertainment to enjoy anywhere, anytime. The OpenWager Platform is the first technology platform that enables the rapid delivery and operation of a wide range of customizable social casino games and applications. The company is committed to raising the bar on social casino gaming to an unprecedented level. OpenWager's enthralling gaming content, enhanced social features and forward-thinking customer loyalty suite drive revenue, retention and maximize brand loyalty. While focusing entirely on their customers' needs, the OpenWager team delivers full product lifecycle management: from concept to launch to optimization. OpenWager is headquartered in San Francisco, CA with regional offices in Budapest, Hungary and Bucharest, Romania. Learn more at http://openwager.com/. Connect with us at @OpenWager. Engage. Retain. Monetize.

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