When most people think of Pamplona, the annual Running of the Bulls in early July is likely one of the first things that come to mind. And that alone may be enough to draw the attention of some who plan incentive trips. But there are many other business reasons throughout the year that will pleasantly surprise those of you who haven’t organized or visited this green, walled city and the province of Navarre in north east Spain (it shares a 100-mile border with France).
“Pamplona is an attractive, mid-sized city (a population of about 200,000) with excellent facilities and modern venues, superb gastronomy with authentic flavors, and is easily accessible from the United States,” says Carola Seseña, Consul in Charge of Tourism Affairs for the Tourist Office of Spain in Chicago.
It’s also the political, economic and cultural center of the region. In addition to its state-of-the-art convention center, Baluarte, Palacio de Congresos y Auditorio de Navarre, two academic institutions are also helping to drive business meetings to Pamplona.
Clinica Universidad de Navarra. This non-profit hospital is one of only a small number of private hospitals in Spain. It’s recognized as a leading institution for cutting-edge medical tourism — where you can visit and receive a complete and holistic assessment in 24-hours. 77% of its patients are from within Europe, 11.5% from Central and South America and 5.1% come from North America.
But for the meetings industry, what’s really unique is that it’s a leading research facility currently conducting 170 clinical trials related to conditions for Alzheimer’s, Parkinson’s, Oncology, Haematology, Hepatology, Psychiatry, Cardiology, Neurology and Ophtalmology. They frequently present their finding at the annual Radiological Society of North America meeting held in Chicago, and its researchers and physicians are happy to speak at industry meetings held in Pamplona.
Universidad de Pamplona’s Museum University of Navarra. Designed by Rafeael Moneo, this privately funded, modern and fine art museum has 12 exhibition rooms (which includes an extensive photography collection), classrooms and workshops, an auditorium and library. There’s also a restaurant and outdoor terrace here that are worthy of an early afternoon reception. It was opened in January 2015.
Pamplona’s cuisine also lures many people. Each year in the spring the hotels and restaurants organize pintxos week. Pintxos (which is Basque for pinchos or tapas) are usually enjoyed in a couple of bites along with a glass of Spanish wine. You can stand around the small bar where it’s served and then you’re off to the next place. And that’s the best way to enjoy a meal in Pamplona.
Pintxos week is a friendly competition that allows each chef an opportunity to create and showcase new creations using ingredients from the region, and the organizers award gold, silver and bronze awards to the best. More than 90 restaurants participate!
By the way, my tip to planners is to work closely with your event’s chef and request that they create a unique pincho for your program or event that reflects your theme — many of them will!
My other tip: Hire a great guide. My group spent nearly a week with Francisco Glaria Baines, who is an expert in Pamplona and throughout Navarra, and none of us regretted a minute of it.
Spain is easily accessible from the US with non-stop flights to Madrid from Chicago, New York, Miami, Los Angeles, Boston and Washington DC using Iberia Airlines of Spain. “Plus a change of planes to Pamplona mean that attendees can easily leave the States late in the afternoon and be in Pamplona by 10 a.m. the following day,” Seseña adds.
(Check our Iberia Business Class Review for more details.)
While Pamplona requires a connecting flight to its airport – Noáin – through Madrid and Barcelona, the international airports of Bilbao and Biarritz also help make it easily accessible from within Europe and elsewhere around the world.
Modern roads link Pamplona with the rest of Spain and Europe and railway connections such as the Alvia train connect the city with Madrid in just over three hours and Barcelona in around four hours.
While you can certainly expect some winter weather, northern Spain is typically pleasant from March through November (warmer in the summer months). However, because it’s a very green region, you could expect some rainfall between eight and 15 days each month.
Tip: If you’re looking for a book to share with your guests to help them remember their time in Pamplona, consider Navarra a la Carta, photos by Patxi Uriz and text by Pedro Luis Lozano. This is a 323-page book that features Navarra’s beautiful sites, tastes and paths, and it’s fully translated into English.
- The Streets of Pamplona Are Lively with Pinxtos Bars at Night © 2015 Rob Hard
- With Ernest Hemingway at Cafe Iruna in Pamplona I know he would have been able to drink me under the table. © 2015 Rob Hard
- Pamplona and the Bullring During San Fermines Image courtesy of Tourist Office of Spain
- Navarra Expert Group and VIP Tours Guide Francisco Glaria Baines Highlights the Shops of Pamplona © 2015 Rob Hard
- One of Pamplona’s Narrow Streets in the Historic Quarter © 2015 Rob Hard
- Pamplona During Running of the Bulls Image courtesy of Tourist Office of Spain
- Classic Ham Sandwich and Wine at Caravinagre in Hotel Maissonave in Pamplona © 2015 Rob Hard
- Along Pamplona’s Castle Square in the Morning © 2015 Rob Hard
- Pintxos Bars in Pamplona Image courtesy of Tourist Office of Spain
- Hanging Out on the Balcony of the Hemingway Suite at La Perla in Pamplona © 2015 Rob Hard
- Talos with Chorizo and Cider Next to a Small Stream at Amaiurko Errota
- Thermal Spa Pool at Hotel Balneario de Elgorriga The spa is spread over two floors and includes a therapeutic swimming pool (with a salt level that allows you to float), massage rooms, whirlpool baths, saunas, a gym and more. © 2015 Rob Hard
- Koldo Rodero Standing with His Mother Rodero has been a family-owned restaurant in Pamplona since 1975. Koldo Rodero started cooking for his father, Jesus Rodero, at age 17. He is widely known and recognized for creating fun and complex dishes using local ingredients. © 2015 Rob Hard
- Jesus Mari, Owner of Bar Gaucho in Pamplona, Presents a Plate of Iberico Ham Located in the old quarter, Bar Gaucho has a friendly atmosphere where you can relax and enjoy your time with friends (inside and outside). © 2015 Rob Hard
- Iberia Business Class Seating My return flight home from Madrid to Chicago. The flat-bed seating is both comfortable and private. © 2015 Rob Hard
- Business Class Seat on Iberia Airlines © 2015 Rob Hard
- Iberia Regional Air Nostrum on the Ground Departure day. © 2015 Rob Hard
- Hotel Guendulain Restaurant Reception Area
- Carving Jamon at Hotel Catedral Pamplona The Chapel Restaurant at Hotel Catedral is stunning. Enjoy a private dinner here. © 2015 Rob Hard
- Hotel Guendulain Lobby What an entrance... Courtesy image
- Hotel Palacio Guendulain in Pamplona Spain Located in the historic quarter, Hotel Palacio Guendulain is a unique hotel in a former residence. It has a restaurant, a bar/lounge, an outdoor terrace for events and a space where you can view its historic carriages. Courtesy image
- Dining Room at Hotel Pamplona Catedral This is where you will enjoy breakfast in the morning if you are a guest at the hotel. © 2015 Rob Hard
- Meeting Room at Hotel Guendulain Courtesy image
- Breakfast Buffet at Hotel Maissonave in Pamplona © 2015 Rob Hard
- Hotel La Perla Exterior People such as Ernest Hemingway, Orson Welles, Manolete, Charles Chaplin, Pablo Sarasate, Julián Gayarre, Imperio Argentina, Cayetano Ordoñez or Ignacio Zuloaga and many more have contributed to make this hotel a historical and unique spot. Courtesy image
- Hotel Pamplona Catedral Exterior The hotel features a restaurant, a coffee shop, a rooftop terrace and outdoor terrace. There are also meeting and banquet rooms for events. © 2015 Rob Hard
- Entrance to Gran Hotel La Perla in Pamplona © 2015 Rob Hard
- Hotel Guendulain Grand Staircase I happen to be a fan of old fashioned staircases, and this one offers a view all the way to the top floor and its ceiling. Courtesy image
- Hemingway Suite at Hotel La Perla The hotel was renovated in 2007 and has 44 exterior rooms with balconies. The Hemingway Suite looks onto Estafa Street (part of the route for the Running of the Bulls) and has been preserved to reflect its original splendor. Courtesy image
- Guest Room at Hotel Guendulain Hotel Palacio Guendulain has 25 classically decorated, soundproof rooms with pillow top beds and free wifi. Courtesy image
- Hotel Palacio Guendulain Horse Courtyard and Carriage Exhibit
- Junior Suite at Hotel Maisonnave in Pamplona Courtesy image
- Hotel Maisonnave in Pamplona Located perfectly in the historic center of Pamplona, Hotel Maissonave is a business and family-friendly hotel that was refurbished in 2013. The family behind the hotel has a long history in the hospitality industry that dates back to Carlos Maissonave, born in 1850, who grew up to run an inn with his wife Francisca Echeverría just outside of Pamplona. Courtesy image
- Hotel Maisonnave Lobby and Registration Courtesy image
- Superior Room at Hotel Maisonnave Courtesy image
- Double Guest Room with Bath View at Hotel Maisonnave The hotel has 147 guest rooms with free wifi service. Courtesy image
- Hotel Maisonnave Lobby
Pamplona has 22 hotels suitable for business travel, meetings and events, including one 5-star hotel, 13 4-star hotels, six 3-star hotels and two 2-star hotels. The city has a total of 36 hotels and 2,400 rooms.
Depending on your interest, it seems you’ll want to focus your attention on the old quarter and the narrow streets that surround Pamplona Cathedral, the Town Hall and the Plaza del Castillo square (walking is the way you will want to experience this city). A few considerations include:
- Hotel Maissonave. This 4-star business-friendly hotel is in the heart of historical Pamplona. It has three room types, including standard (19 square meters), superior (29 square meters) and suite options (31 square meters). They’re nicely appointed and stylish. There’s also a disabilities-friendly room (the hotel is certified for those with special needs). It even has a small workout room with an elliptical machine (which I used for 20-minutes one day). Breakfast is served just off the lobby and has a nice number of options. Caravinagre is the hotel’s bar and gourmet cafe that’s located just off the lobby, and it’s a great spot to enjoy a selection of tapas, sandwiches and drinks. Hotel Maissonave was fully refurbished in 2013.
- Hotel Pamplona Catedral. Located near the edge of the wall in the historic quarter, this hotel opened in 2015 and is most notable for its stunning Chapel Restaurant (formerly a convent chapel). The hotel has standard rooms, special rooms and suites with simple yet contemporary furnishings, and I particularly enjoyed opening the shutters along my wall of windows in the afternoon and morning. It has several options for private events, including a relaxing outdoor patio.
- Gran Hotel La Perla. This is Pamplona’s 5-star hotel and popularized by Ernest Hemingway — you can stay in his suite in room 201 — where other famous guests have also stayed. It has 44 elegantly appointed rooms with a small exterior balcony. Standard rooms are a comfortable 30 square meters. The Gran Hotel La Perla is a historic hotel that was completely renovated in 2007 — keeping some of its most iconic furnishings in the lobby and guest rooms. Want to stay here during the Running of the Bulls? Expect to pay about 1,000 euros for a regular room (usually runs an average of about 150 euros throughout the year), 2,000 euros for a suite and 2,250 euros for the Hemingway Suite (American actor Charlie Sheen stayed there in 2014, but you can stay here at other times of the year for 600 euros/night).
- Hotel Palacio Guendulain. This 4-star hotel was built in the 18th century and served as a family residence for more than two centuries. For those wanting to find a unique and historic spot to stay and host meetings or events, this is it. Palacio Guendulain has 25 guest rooms and suites with classic furnishings on the second and third floors — there’s an elevator, but you’ll really enjoy its classic staircase instead. The meeting rooms with 18th century artwork and furnishings. On the ground level includes a courtyard that also features a horse carriage built in the early 18th century as well as a porter’s chair.
- Parador of Olite. This four-star hotel is located about 40-minutes outside of Pamplona, but it’s in the town of Olite (see Day Trips in Navarre tab for more details). A portion of the hotel is part of the town’s historic palace-castle that was built in the 13th century and its gothic facade still remains. I actually stayed here for my first night visiting Navarre and Pamplona, and have to say that this medieval town and hotel truly capture’s the spirit of Navarre. And its restaurant Teobaldos is a fine way to introduce yourself to the food and wine of the region.
- Baluarte Plaza in Pamplona
- Auditorium at Universidad de Pamplona © 2015 Rob Hard
- Baluarte for Conventions and Cultural Events in Pamplona Courtesy image
- Baluarte and Its Outdoor Plaza at Night © 2015 Rob Hard
- Chamber Music Hall at Baluarte in Pamplona © 2015 Rob Hard
- Main Auditorium at Baluarte in Pamplona © 2015 Rob Hard
- Museo Universidad de Navarra © 2015 Rob Hard
Built in 2003 and located in the center of the city, Baluarte Congress Centre and Auditorium of Navarre is an impressive convention center on four levels with spaces for a full range of events. It’s contemporary in design: the exterior black stone is from Zimbabwe and the wooden floor is from Brazil. But the food and beverage is local, and they have a policy of sustainability. With 63,000 square meters of surface area, it’s one of the largest in Spain and has received Biosphere certification for its sustainability.
Meetings at Baluarte have mostly been for national programs within Spain, explains Javier Lacunza, director for Baluarte, who’s looking to expand with the US and European international markets. Pamplona is safe and one of the greenest cities in Spain, handling groups with as many as 2,000 attendees. Lacunza confirms that infrastructure is ready for international programs, quickly pointing to few examples that have been held here in the past, including:
- Open European Championship First Lego League (May 2014; 450 attendees)
- Mediterranean Oncology Society of Pediatric Otorhinolaryngology (2010; 1,500 attendees)
- X International Congress of Regional Anaesthesia (2009; 500 attendees)
Some upcoming international cultural events include:
- International Documentary Film Festival Punto de Vista (Feb. 2016)
- Sarasate Live & Sarasate International Violin Contest (July 2017)
- Sanfermin Festivals Fireworks (Their terrace hosts fireworks nightly.)
Baluarte and Pamplona’s success within Spain can be attributed to how easy it is to get around and how the city and its infrastructure is so centralized, including Balurate itself. Lacunza explains that planners recognize Baluarte as a top notch venue in this city with superb gastronomy and great hotels. Plus it’s easy to do business here (including transfers).
Baluarte has a ground floor exhibition hall that’s lined with a wall of windows as well as a mezzanine level space that can be divided into meeting and exhibition spaces and conference rooms. Congresses usually take place in the ‘Ciudadela’ and ‘Luneta’ halls, which can accommodate up to 800 people.
Baluarte has large lobbies, an outdoor plaza, an impressive main auditorium with 1,036 theater seats and flexible staging options for general and keynote sessions and a 444-seat chamber music hall that’s perfect for concerts and other cultural events.
Baluarte hosted 390 events in 2014, including 160 for meetings, incentives, conventions and exhibitions. The others were for cultural events, including theater, opera, classical music and dance. So, if you’re looking for great public performances and shows when you’re in town, you’ll want to check Baluarte’s schedule year-round.
- Salad and Pintxos from Abaco in Pamplona © 2015 Rob Hard
- Pinchos and Wine in the Lobby Bar at Hotel Catedral Pamplona Enjoy after a day of shopping or meetings. © 2015 Rob Hard
- People Enjoying Pinchos at Bar Restaurante Baserri on San Nicolas in Pamplona © 2015 Rob Hard
- Event Setup at Pamplona Cathedral Courtesy image
- Enjoy Fine Dining in Pamplona at the Michelin-Starred Restaurante Rodero The restaurant has a capacity for 110 diners and offers both a la carte and tasting menu (with pairing sample) options. © 2015 Rob Hard
- Pintxos Week Winner from Abaco Restaurant in Pamplona
- Artichokes with Honey and Thyme at Rodero in Pamplona © 2015 Rob Hard
- Abaco Restaurant Is Located at the Museum of Modern Art in Huarte Spain Just Outside Pamplona
- Honey and Mustard with White Asparagus at Rodero in Pamplona (My Favorite) © 2015 Rob Hard
- Pouring Cider at Asador Martintxo Restaurante in Zizur Near Pamplona © 2015 Rob Hard
Pamplona is a vibrant city where you can walk in Hemingway’s footsteps, experience tapas in its historic streets and enjoy its monuments. Here are a few suggestions for things to do in Pamplona:
Pamplona Cathedral is one of the more popular places to visit with buildings dating back to the 11th, 12th, 15th and 18th centuries and has a neoclassic facade. There’s a museum with a permanent exhibit that looks at human atrocities.
Baluarte’s Lacunza points to the cathedral and exhibit as an insider’s tip to planners and VIP visitors. “The gothic cathedral and cloister and its occidens permanent exhibitions are absolutely breathtaking, especially if led by Gonzalo García, Cathedral Coordinator,” he says. And the cathedral has several indoor and outdoor spaces available for private concerts, meetings and events.
Pamplona City Hall is a central spot in the historic quarter, a 15th century building of baroque and neoclassic styles that was last renovated in the 18th century. Its historic significance is that it was located on a spot where three boroughs joined together and was established to end centuries of bickering and confrontations. Today, surrounded by old town streets and shops, it’s the ceremonial launching point of the fiesta of San Fermin each July.
Pamplona’s Castle Square is at the heart of the city. An imperfect four-sided area from which the narrow streets of the old town start, the square is where you’ll find locals and visitors alike. You can sit outside or inside the cafes as you enjoy tapas and watch the people go by. Café Iruña is as great today as it was when Hemingway enjoyed it during his visits. Tip: If you’re planning an event, there’s a private bar with a statue of Hemingway where can try to sneak a picture.
Enjoy Pamplona’s Pincho Streets. Sampling is the best way to experience the range of choices in Pamplona. And you can find several good pincho bars on two popular streets: San Nicolas (check out Baserri, La Mandarra de la Ramos and Otano) and Estefeta Street (check out Bodego n Sarrias, Esta Feta and Gaucho). Jesus Mari has been the owner of Bar Gaucho for 27 years, and he wrote two books on pintxos. Gaucho has a reputation for having some of the best pinchos in town.
Dine at Restaurante Rodero. Located in the city center near Park Crescent and the bullring (walkable), make sure you enjoy dinner one evening at Rodero, a Michelin star restaurant that creates classic and contemporary seasonal dishes using local ingredients. This family-run restaurant has two private dining rooms, and is a great way to relax and spend a few hours enjoying the tasting menus with friends and colleagues.
Dine at Abaco Bar and Restaurant. Located about 15 minutes outside the city center of Pamplona in their Museum of Modern Art in Huarte, this restaurant offers traditional Spanish cuisine and has been a consistent winner each year in the pintxos week competitions.
Visit during Running of the Bulls. While the 1/2 mile event with six bulls and eight steers only lasts from one- to three-minutes, the streets are filled with thousands who are wearing white pants and shirts and red bandanas around their necks and tied to their waists. And the town is known for its lively atmosphere at this time.
For more information about business travel, meetings and events in Navarra and Pamplona, contact the Navarra Tourist Board.