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ICCA CEO Defends International Meetings Industry as Cost Effective and Impactful

by Rob Hard
Friday February 20 2009
ICCA's Martin Sirk

It's nice to hear when the international meetings and events industry steps up and proudly proclaims the financial benefits that it delivers to business and corporate travel on a global level. Martin Sirk, CEO of the International Congress & Convention Association (ICCA), released a statement to convey that -- as he put it -- "our business is unashamedly international, and we should be proud of this." Sirk strongly stated that ICCA will challenge nationalistic, negative interpretations of what the industry delivers and why it's valueable. Based in Amsterdam, The Netherlands, ICCA represents a network of suppliers in the international meetings industry spans the globe, with members in 80 countries.

Read the letter.

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